The top sales person of folk craft, Yang Linzhuan |
Yang
Lingzhuan,
female, a
villager of Yanjia village, Nanzhai Township, Qianyang County,
an member of the Communist Party of China. She developed a big industry with
her hands, not only to draw their own splendid prospects, but also for all
the folks paved the road to get rich, the villagers all call her ”art
sister”. The folk arts and crafts of Qianyang county are always loved by the
Chinese and foreign friends. In early 2003, Yang Lingzhuan personally designed the
works "peacock lantern", "dragon lantern", and won the third-prize in animal
series in Baoji, "flowers" won the first prize in Shaanxi folk art
exhibition. To attend the Western meeting, the agricultural association and
all kinds of material exchange conference every year, the popularity is
rising and the business is flourishing. In this case, the household income
is more than 30 thousand yuan per year.
Relying on the
cloth products, she is rich and she organized the surrounding sisters to set
up Xinxing crafts professional cooperative, and organized the family
workshop production through the form of professional cooperatives to take
the road of management and scale development. Now, there are thousands of
co-operatives. She often told the sisters: "Craft is a work of art first,
and the goods are the second, so we not only need to make money, but also
need pay attention to quality and innovation." For this reason, she has held
all kinds of training courses of cloth making technology for over 20 times,
trained more than 3200 sisters, and summed up a set of essentials and
methods of colors, shapes, stitches and fabrics.
In order to open
marketing channels, she went to Guangzhou, Hongkong, Beijing and other
places, inspecting the market, negotiating orders, developing customers. And
she also makes sales web pages on the Internet. Nowadays, the fabric of "Xinxing
handicraft professional cooperative" is in short supply in the market. Under
her leadership, almost all the village women are engaged in the production
of cloth arts and crafts, and quickly being rich.
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